Enrollment Agent
Serves prospects 24/7, qualifies the lead, presents courses and tuition and completes the application on WhatsApp.
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Solutions by sector
AI Agents for Educational Institutions
Reply to enrollment inquiries instantly, reduce dropout with active follow-up and keep students and parents always informed — schools, colleges and course providers with AI agents on WhatsApp, 24/7.
The pains holding your operation back
Prospective students write at night and on weekends — and the admissions office only replies the next day, when the lead has already visited a competitor.
Repetitive questions about courses, tuition, scholarships and paperwork consume hours of staff time right in the middle of enrollment season.
Silent dropout: students with overdue tuition or low attendance are only noticed once they have already left.
Notices to parents (events, meetings, invoices) scattered across paper, email and group chats, with no read confirmation or replies tracked.
How SON.IA can operate
An enrollment agent replies to prospects instantly, presents courses and tuition, answers questions and completes the application right inside the WhatsApp conversation.
The institution's knowledge base answers frequent questions about scholarships, paperwork and the academic calendar without involving the admissions office.
Active retention cadence: tuition reminders, attendance follow-up and re-engagement of at-risk students, with human handoff whenever needed.
Two-way communication with parents: event and meeting notices with attendance confirmation and every reply automatically logged.
These are application references. Execution depends on the validated process, available data, permissions and integrations enabled for the project.
Operational AI for the industry
From conversation to action, with governance and human participation
SON.IA connects communication, knowledge and processes in a continuous journey. The final design is validated with your team before going live.
- 01
Understands context
Organizes intent, history and authorized data from the interaction.
- 02
Applies rules and knowledge
Consults approved content and follows the limits defined for each scenario.
- 03
Executes the next action
When configured, triggers workflows or native apps and records progress.
- 04
Hands off to a person
Sensitive cases, exceptions or critical decisions go to the team with context.
Scope, permissions, records and handoff criteria are defined during implementation. No example represents a guaranteed result for every operation.
AI agents that can compose the scenario
Registrar Agent
Answers questions about the calendar, paperwork, scholarships and re-enrollment based on the institution's knowledge.
Retention Agent
Monitors dropout signals, sends tuition reminders and re-engages students with a respectful approach.
Announcements Agent
Notifies parents about events, meetings and invoices, collects confirmations and logs every reply.
Use cases to validate
- Capturing and qualifying enrollment prospects
- Application and re-enrollment handled via WhatsApp
- Tuition reminders and overdue payment negotiation
- Parent notices with attendance confirmation
- Re-engaging students at risk of dropping out
- Calendar, paperwork and scholarship questions 24/7
Illustrative scenario
Without automation
Enrollment leads answered the next day, an overwhelmed admissions office during peak season and dropout noticed too late.
Illustrative scenario
With SON.IA
Prospects served instantly and enrolled within the conversation; at-risk students actively re-engaged and parents always informed.
Approach comparison
Traditional forms vs. continuous relationship
A form doesn't enroll anyone — a relationship does. See side by side what happens to a student's interest under each approach.
Traditional form-based process
How it works todayStudent fills out the form
Interest arrives via a form on the website or landing page — and joins a waiting list.
Hours (or days) until a reply
The team handles new contacts in order of arrival; outside business hours, nobody answers.
Late contact, cold interest
By the time the call happens, the student has already researched competitors or lost momentum.
Lost opportunity
Unanswered questions become enrollments that never happen — with no record of why.
Every step of the funnel depends on the team's availability — and the student's interest cools with every hour of waiting.
Continuous relationship with Son.IA
With Son.IAInstant reply, 24/7
Sonia takes over the conversation the moment interest appears — on WhatsApp, any time, including weekends.
Questions answered from the Knowledge Base
Programs, tuition, scholarships and paperwork answered with your institution's official knowledge.
Handoff at the right moment
When the topic requires it, the conversation is transferred to your team with full context — no starting over.
Interest becomes enrollment
The active conversation follows the student all the way to the decision — every interaction logged and auditable.
An active conversation from first contact to enrollment, with governance and a full audit trail at every step — an architecture built for compliance and LGPD.
See it in video
In under a minute, Sonia shows how the AI agents work in this industry — narrated in the site language, with subtitles.
Governance applied to the workflow
Implementation can combine agent scope, permissions, interaction history, business rules and human handoff criteria. Data handling and applicable controls must be configured according to the process, industry and company obligations.
Content to go deeper
Articles related to this sector
Tutorials, guides and materials from our blog curated for your niche — from your first agent to measuring results.
Tutorials
Tutorial: qualificação automática de leads com agentes de IA
Aprenda a desenhar uma qualificação assistida por IA, com critérios explícitos, integração ao CRM e handoff para o time comercial.
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Tutorial: régua de cobrança automatizada no WhatsApp
Estruture uma régua de cobrança como cenário de referência, com regras aprovadas, opt-in aplicável, limites, auditoria e handoff humano.
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Documentation
Guia: transbordo humano — quando e como configurar
Defina critérios, filas, horários, dados autorizados e métricas para um handoff humano previsível e governado.
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Tutorials
Tutorial: como montar a base de conhecimento do seu agente de IA
Aprenda a estruturar documentos e políticas para que seu agente de IA responda apenas com o conhecimento oficial da empresa, evitando alucinações.
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Frequently asked questions
Does SON.IA integrate with my student information system?
Yes. The platform connects via API and webhooks to the ecosystem your institution already uses — academic, billing and CRM systems — querying student, tuition and class data in real time during the conversation.
How is data from underage students handled (LGPD)?
Data processing follows Brazil's LGPD with reinforced care for children's and teenagers' data: parental consent, role-based access, audit trails and controlled retention. Sensitive communication is always directed to parents or guardians.
Can Sonia serve parents and students at the same time during peak season?
Yes. The agents handle simultaneous conversations with no queue — enrollment, re-enrollment and back-to-school no longer overwhelm the office. When the topic requires it, the conversation is transferred to your team with full context.
Can I measure the impact on enrollments and dropout?
Yes. Dashboards show prospects served, enrollments completed in-conversation and students re-engaged — and you can estimate the return before starting with the site's ROI calculator, which has an education-specific preset.