01
Simple to adopt
The visual builder, Playground, SON.IA Copilot, integrations, and services help teams start with one priority process and evolve in stages.
Explicit limit
It does not mean eliminating IT, configuration, or data preparation.
Operational AI · Conversations + Knowledge + Actions
Continuous conversations. Governed business actions.
onsmart.AI's enterprise AI platform connects conversations, agents and systems to turn continuous interactions into governed business actions — with human oversight.
Start with the most critical process and evolve in stages.
- 25 native apps
- 48 voice avatars
- Built-in governance
- Human oversight
Editorial context: business teams can reduce custom development with visual tools; integrations, security, data, and governance may require technical participation.
Our mission
Make corporate AI simple to adopt, reliable to operate, and governable at scale.
SON.IA brings this mission to life by connecting conversations, knowledge, and systems so agents can support and execute authorized actions within configured processes — while people define rules, permissions, approvals, and exceptions.
02
Reliable to operate
Authorized knowledge, testing, rules, permissions, supervision, and handoff support operations and continuous improvement.
Explicit limit
It does not mean absolute accuracy, zero hallucinations, or guaranteed availability.
03
Governable at scale
Owners, approvals, records, and exception handling make control part of the operational workflow.
Explicit limit
It does not mean automatic compliance or replace organizational policies.
Editorial context: the original audio contains absolute claims about continuity and tool replacement. Availability, resilience, and consolidation depend on technical design and contracted scope.
CRM ✓WhatsApp API ✓Chatbot ✓Dialer ✓Knowledge Base ✓Analytics ✓Lead Scoring ✓Campaigns ✓Human Support ✓Integrations ✓Automation ✓Routing ✓
The SON.IA model
From conversation to action, with governance at every step.
SON.IA connects channels, agents and systems so an interaction can progress into a business action — within company rules and with human participation whenever needed.
Conversations and events
SON.IA
Governed actions
01
Receives
Centralizes conversations and events coming from operational channels.
02
Understands
Uses authorized knowledge and identifies context, intent and required data.
03
Decides
Follows the rules, permissions and paths defined for each process.
04
Acts
Records, retrieves, updates or triggers actions in connected systems.
05
Supervises
Maintains traceability and routes exceptions to the responsible person.
Manifesto
People and agents working together — each doing what they do best.
Verifiable foundation
25 native apps · 48 voice avatars · human oversight
Feature and integration availability varies by plan, configuration and contracted scope.
Bidirectional AI · Inbound ⇄ Outbound
Ordinary chatbots only answer. SON.IA receives, re-engages, acts and converts.
Inbound · Receives and resolves
Outbound · Re-engages and converts
Editorial context: prospecting, campaigns, telephony, and system actions depend on the offer, plan, permissions, integrations, and contracted configuration.
Serves and resolves 24/7Qualifies and sends to CRMActs on systems in-conversation
WhatsApp campaignsAutomatic follow-upProspecting and reactivation
Companies served by onsmart.AI throughout its history
Consistec e CelerNestléSoftysRadil AlimentosAvivarMetagalTronoxHolambraFresenius KabiGrupoSCNissinColgate-PalmoliveNTKSotreq CATCSI CargoClariosP.S.C.A.RadixCoca-ColaDB DiagnósticoBravo Serviços LogísticosGloboConsistec e CelerNestléSoftysRadil AlimentosAvivarMetagalTronoxHolambraFresenius KabiGrupoSCNissinColgate-PalmoliveNTKSotreq CATCSI CargoClariosP.S.C.A.RadixCoca-ColaDB DiagnósticoBravo Serviços LogísticosGlobo
The market has decided
Your customers are already in messaging apps. The question is: who answers?
Meta's global survey of over 11,000 consumers across 22 countries — including Brazil — confirms it: whoever doesn't respond fast loses the sale to whoever does.
60%
of consumers prefer messaging when communicating with businesses
Meta State of Business Messaging 2026WhatsApp Business APIInstagram DirectMessengerTelegramMicrosoft 365Google WorkspaceE-mailAudio & VoiceTelephonyMultilingual WebchatWhatsApp Business APIInstagram DirectMessengerTelegramMicrosoft 365Google WorkspaceE-mailAudio & VoiceTelephonyMultilingual Webchat
Features
Everything your operation needs, in a single AI platform
Multiple AI agents
Agents specialized by function — service, sales, collections — each with its own identity, orchestrated together.
Editorial context: the video presents a multi-agent coordination vision. Templates, autonomy, and available areas vary by catalog, plan, and configuration.
No-code automation
Visual flowcharts to automate processes across any department — HR, finance, procurement, logistics, legal — without depending on developers.
Editorial context: the original script uses broad language about templates, autonomy, and no-code use. Actual application depends on integrations, security, data, governance, and technical validation.
Chat, audio and voice
Multilingual, however the customer prefers.
Real actions via API
CRMs and ERPs within the conversation flow.
1,000 simultaneous
Peak demand with no queues.
Privacy-native (LGPD)
Auditing, permissions and access control.
Omnichannel
WhatsApp, social, M365 and Google.
Qualification
Hot leads straight into the CRM.
Active campaigns
AI-powered segmented outreach.
Live analytics
CSAT, SLA and volume per channel.
Multi-user
Queues, routing and profiles.
Knowledge base
RAG with your documents.
Architecture & Extensibility
Enterprise engineering underneath, simplicity on top
SON.IA was built to act, integrate and scale: agents that execute real tasks during the conversation, per-client data isolation and full operational observability.
⇄ Agent capabilities
Action agents
During the conversation flow, agents call external services in real time, executing tasks beyond the dialogue.
Third-party connectivity
The platform consumes external APIs to extend agent capabilities — CRMs, calendars and other systems.
Pluggable RAG
Feed each agent with your business document base, with no model rework.
Multi-agent orchestration
Intents distributed across specialized agents within the same operation.
Playground
Safely validate flows and integrations before moving to production.
⇄ Deployment & partnership
Multi-tenant architecture
Each company operates with fully isolated data in the backend — one central structure securely serves multiple clients.
Customizable identity
Voice, persona and behavior configured per client for each agent.
Onboarding with Sonia Copilot
Assisted deployment that reduces time to go live.
Observability via Cockpit
Dashboards that sustain the service and the SLA with the end client.
8 languages
Ready for regional and multi-country operations.
⇄ Compliance & Governance
Compliance and governance by design, not as an afterthought
SON.IA's architecture was designed from day one to operate within your company's rules and the law: isolated data, controlled access, critical responses under human approval, and a fully visible, auditable operation.
LGPD
Personal data handling aligned with Brazil's General Data Protection Law, from consent to retention.
Data isolation
Multi-tenant architecture with fully isolated data per customer in the backend.
Access control
Role-based permissions and, on Enterprise, corporate SSO via SAML or OIDC (Azure AD, Okta).
Human approval
Approval workflows for critical responses: the AI acts within limits you define.
Audit & observability
Conversation history and Cockpit dashboards to monitor, audit and sustain SLAs.
Languages & Voices
8 enabled languages and 48 voices: your brand speaks every customer's language
SON.IA agents serve customers in text and voice across the world's major languages — with male and female voice avatars and regional accents that sound natural in every market.
8languages enabled on the platform48voice avatars available
Watch the original content and explore the current catalog: 8 languages and 48 voice avatars. The video was recorded before the catalog expanded from 40 to 48 avatars.
Editorial context: the original audio records 40 avatars; the current public catalog has 48 voice avatars.
Integrations
Connected to the ecosystem your company already uses
25 native apps connect conversations, agents and systems. Other systems can be assessed through APIs or webhooks according to scope.
Catalog verified in the platform
25 natively integrated apps
Available in the SON.IA catalog for paid plans. Catalog availability does not mean every app is connected in every account.
CRM and sales
HubSpot
With HubSpot connected and authorized, SON.IA can support commercial process continuity without separating conversation from records.
What Sonia executes here
- Retrieve records made available by the connector
- Create or update data defined in the workflow
- Hand exceptions to the team with context
Available actions depend on the connector, workflow, permissions, data, and configured scope.
Catalog verified on September 7, 2026. Pluggy is listed in a Sandbox environment. API and webhook connections require technical assessment and are not included in the native-app count.
How it works
From setup to scale in weeks, not months
- 01
Design your agents without code
Visual flowcharts: agents with their own identity and rules, no code.
- 02
Connect every channel and system
WhatsApp, social, M365 and Google on one side; CRMs and ERPs on the other.
- 03
The AI operates in both directions, 24/7
Receives, resolves, re-engages and executes real actions — under your supervision.
- 04
Measure, learn and scale
Track metrics and evolve capacity according to the validated plan, architecture, and operation.
Reference implementation journey: up to 90 days
Explore a reference roadmap, conditional on scope, integrations, data availability and project governance — from discovery to assisted operation and validated expansion.
Editorial context: Camila is an illustrative character, not a customer case. The up-to-90-day journey depends on scope, integrations, data, owners, and governance; it is neither a guaranteed timeline nor result.
SON.IA Copilot
Nobody likes reading manuals. With Copilot, you have a tutor by your side
SON.IA Copilot is the AI tutor inside the platform: it knows everything about how SON.IA works, sees the screen you are on and guides you through every step — from initial setup to building agents and designing your company's processes.
Knows the entire platform
All of SON.IA's knowledge — features, screens, settings and best practices — available in a conversation, with no digging through documentation.
Sees the screen you are on
Copilot understands the context of what you are doing in the platform and answers about that specific screen, instead of giving generic instructions.
A tutor from end to end
From first login to processes in production: it guides your setup, helps you build your AI agents and supports the design of your corporate processes.
Platform setupBuilding AI agentsDesigning corporate processes
SON.IA · Agent builder
SON.IA Copilot
following your screen
How do I connect this agent to my CRM?
Context: agent builder
You are on this agent's integrations step. Click the block highlighted in cyan, pick your CRM from the list and I'll walk you through the authentication field by field.
Ask Copilot about any screen…
Illustrative representation of SON.IA Copilot in use within the platform. Available to SON.IA customers inside the logged-in environment.
Watch: Copilot sees the screen you're on and guides setup, AI agent creation and your process design — the platform that explains itself.
Editorial context: Copilot supports platform use but does not replace documentation, technical validation, contracted support, or human decisions.
Market maturity
The processes with the highest automation readiness, department by department
Based on research from Gartner, McKinsey, SHRM and published cases (Jul/2026): which processes the market already automates with AI agents — and where human oversight remains essential.
Proven maturity
Viable with oversight
Deliberately limited
Proven maturity
Multiple vendors in production and results reported by more than one source.
Routine query resolution
Cost per contact drops from US$13.50 (assisted) to US$1.84 with AI self-service (Gartner).
Case triage and routing
66% of service organizations already use AI agents in 2026, up from 39% in 2025 (Salesforce).
Automatic case summaries (after-call work)
9% reduction in average handling time in a 5,000-agent case (McKinsey).
Viable with oversight
Technology works, but requires orchestration, clean data and active human supervision.
Real-time assistance for human agents
14% increase in resolutions per hour (McKinsey).
Service transaction execution (refunds, account changes)
Requires deep system integration and well-defined business rules (CX Today).
Multichannel conversational self-service
By 2028, 70% of customers will start service through a conversational interface (Gartner).
Deliberately limited
Automation kept narrow due to governance, regulatory risk or required human judgment.
Emotional or high-risk sensitive issues (fraud, claims, health)
86% of consumers prefer human interaction for serious financial matters — the agent escalates to humans (Avaya).
Transparency: technical readiness is not a guarantee of success — according to Gartner, only 17% of organizations have AI agents in production, and the decisive factor is usually data quality and process redesign. That is exactly why SON.IA delivers assisted onboarding, tailor-made flows and native human oversight (handoff) in every plan.
Indicator sources: Gartner, McKinsey, SHRM and vendor-published cases (Workday, Salesforce, StackAI, OneReach.ai), cited as directional data.
Impact on your business
Companies leading in customer experience grow faster
According to the Zendesk CX Trends 2025 report — a survey of over 10,500 professionals across 22 countries — CX leaders report significantly better results:
+33%
in customer acquisition rates
+49%
in cross-sell revenue
+22%
in customer retention rates
75%
of CX leaders expect 80% of interactions to be resolved without human intervention in the coming years
Zendesk CX Trends 2025Use cases
SON.IA integrates with any product — and any industry
A flexible, configurable platform for different industries and business models, ready to connect to your stack via API or webhook.
Retail & E-commerce
Order tracking, after-sales support, abandoned cart recovery and re-engagement campaigns via WhatsApp.
Healthcare & Clinics
Appointment booking, automatic reminders, initial triage and patient communication in regulatory compliance.
Finance & Insurance
Lead qualification, customer support, invoice delivery and policy notifications with secure authentication.
Education
Student acquisition and qualification, academic support, enrollment and engagement throughout the academic cycle.
Real Estate
Buyer and tenant qualification, visit scheduling, documentation and funnel follow-up.
Services & B2B
First-level technical support, corporate lead qualification, onboarding and contract management.
Beyond customer service
AI agents by department
The same platform automates internal processes for any area of the company — explore the examples by department below.
Cases by industry
Real operating scenarios, simulated with your numbers
Three example scenarios of how SON.IA transforms retail, healthcare and logistics operations — plus the ROI calculator to simulate the impact on yours.
Example scenario
Retail & E-commerce
Without automation
Thousands of repeated questions about orders, returns and delivery on WhatsApp; abandoned carts with no follow-up and a team stuck in operations during campaign peaks.
With SON.IA
AI agents answer order status and policies instantly, proactively re-engage abandoned carts and escalate only exceptions to humans — 24/7, even on Black Friday.
Example scenario
Healthcare & Clinics
Without automation
Idle schedules due to no-shows, a front desk overloaded confirming appointments by phone and patients giving up while waiting on the line.
With SON.IA
Automatic confirmation and rescheduling via WhatsApp and voice, reminders that reduce no-shows and initial triage that routes each patient to the right care — with governance and data protection.
Example scenario
Logistics & Transportation
Without automation
"Where is my delivery?" consuming the support desk all day, pickup scheduling by phone and incidents handled spreadsheet by spreadsheet.
With SON.IA
Tracking answered instantly on any channel, automated pickup scheduling and incidents opened and followed up by AI directly in your systems.
Example scenario
Financial & Fintechs
Without automation
Manual collection workflows reaching a fraction of the portfolio, support queue full of slip-copy and application-status requests, and compliance constraining every approach.
With SON.IA
Respectful conversational collections can expand coverage of the eligible portfolio, support agreements in-conversation and handle repetitive requests — with traceability and LGPD controls.
Example scenario
Real Estate
Without automation
Portal leads answered hours later (and closing with competitors), brokers swamped with window shoppers and visits cancelled without notice.
With SON.IA
Every lead answered in seconds, qualified by profile and budget, visits booked on the broker's calendar and tenants served 24/7.
Example scenario
Legal
Without automation
Lawyers interrupted by "how is my case going?" calls and new cases waiting days for initial screening.
With SON.IA
Case status explained instantly in plain language, cases screened in minutes with structured summaries and meetings booked automatically — with confidentiality by default.
Example scenario
Accounting
Without automation
Chaotic month-start with tax form and payroll requests, clients missing obligations for lack of notice and slow new-client onboarding.
With SON.IA
Documents delivered instantly via WhatsApp, obligation workflows warning before deadlines and AI-guided onboarding — technical team on advisory work.
Example scenario
Manufacturing
Without automation
B2B orders retyped manually into the ERP, reps calling for price lists and status, and support limited to business hours.
With SON.IA
Natural-language orders validated directly in the ERP, real-time production status and channels served 24/7 — no commercial rework.
The scenarios above are illustrative examples of industry applications — they do not represent specific customers nor promise results. Use the calculator with your own operation's numbers for a personalized estimate.
Choose by operational need
Four paths. One platform.
Start with the problem to solve. Recommendations consider volume, channels, complexity, and dependencies.
Inbound Communication
Receives requests, answers from authorized knowledge, qualifies, and hands off to the team.
Recommended entry point for inbound service.
Complete Communication
Combines inbound service with configured outbound engagement and re-engagement.
Outbound depends on channel, consent, policy, and flow.
Process Automation
Connects triggers, rules, and actions to support operational routines across teams and systems.
Requires Inbound Pro/Enterprise or any Complete Communication plan.
Sales Prospecting
Module for research, qualification, and prospecting cadences within the commercial flow.
Requires Complete Communication Performance or Enterprise.
onsmart.AI · Professional services
Success Pack SON.IA
An additional engagement for companies that want onsmart.AI specialists to develop processes, agents, and integrations on the SON.IA platform.
This service is additional to setup and plan subscription fees. Scope, hours, timeline, deliverables, and responsibilities follow the applicable proposal and agreement.
Starter
4h of consultingSimple operations · 1–5 users
- Project management
- Email + phone support
- Training and guidance
- Configuration
- Data import assistance
- On-site consulting *
- Customizations (forms, reports, workflows)
- Developments
- Performance issues
Investment (existing customers)
R$ 1.000,00
New customers (15% discount) ***
R$ 850,00
Basic
25h of consultingSimple operations
- Project management
- Email + phone support
- Training and guidance
- Configuration
- Data import assistance
- On-site consulting *
- Customizations (forms, reports, workflows)
- Developments
- Performance issues
Investment (existing customers)
R$ 6.250,00
New customers (15% discount) ***
R$ 5.312,50
Standard
50h of consultingAdvanced agents · Data import
- Project management
- Email + phone support
- Training and guidance
- Configuration
- Data import assistance
- On-site consulting *
- Customizations (forms, reports, workflows)
- Developments
- Performance issues
Investment (existing customers)
R$ 12.500,00
New customers (15% discount) ***
R$ 10.625,00
Custom
100h of consultingAdvanced agents · Data import · Customizations
- Project management
- Email + phone support
- Training and guidance
- Configuration
- Data import assistance
- On-site consulting *
- Customizations (forms, reports, workflows)
- Developments
- Performance issues
Investment (existing customers)
R$ 25.000,00
New customers (15% discount) ***
R$ 21.250,00
Pro
200h of consultingAdvanced agents · Data import · Customizations
- Project management
- Email + phone support
- Training and guidance
- Configuration
- Data import assistance
- On-site consulting *
- Customizations (forms, reports, workflows)
- Developments
- Performance issues
Investment (existing customers)
R$ 50.000,00
New customers (15% discount) ***
R$ 42.500,00
* Travel time billed; travel expenses billed separately.
** Additional monthly fees apply for maintaining extra modules/lines of code.
*** The 15% discount applies automatically to new customers, for the first pack only.
Scenario simulator
How much capacity can your operation free up with SON.IA?
Start with an illustrative scenario and replace every field with actual operational data: volume, time, automatable capacity, team cost and the monthly fee considered.
Simulate communication, process automation or sales prospecting within the same platform. Results are illustrative and do not constitute proof of SON.IA performance or a return guarantee.
Your operation's sector
Illustrative scenario, not a market benchmark. The sector only fills editable examples; replace them with observed data from your operation.
Your operation today
Add up WhatsApp, social media, email and phone — inbound and outbound.
Time a team member spends, on average, on each conversation.
%
Enter only the share validated as suitable for automation; confirm it with historical data or a pilot.
HR, finance, procurement, operations: screening, reconciliation, reports and internal follow-ups.
Use the team's total monthly cost (compensation, payroll charges and benefits) divided by productive hours in the period.
Investment with SON.IA
Solution considered in the scenario
Plan and tier
Public monthly list prices. Adjust operational inputs and confirm final price, setup, allowances, and terms in the commercial proposal.
Scenario estimate
Potential net savings in this scenario
R$1,650
Potential capacity freed
104 h
Potential gross monthly benefit
R$3,640
Net benefit / monthly fee
+83%
Monthly fee equivalence
≈ 17 equivalent days
Potential 12-month projection
R$19,800
Estimated monthly operating cost
Current scenario (manual work)R$5,133
SON.IA scenario (remaining manual work + monthly fee)R$3,483
Cumulative savings over 12 months
Potential net benefit accumulated through DecR$19,800
Potential benefit composition
How this scenario was calculated
Potential conversation hours64 h
Potential internal-process hours40 h
104 h × R$35/hR$3,640
Base-plan monthly fee · Pro− R$1,990
Total monthly fee considered− R$1,990
Potential net benefit in the scenarioR$1,650
Freed capacity becomes financial savings only when it reduces spending, avoids hiring or generates measurable incremental output. Revenue and avoided costs require a baseline and supportable attribution.
External studies provide context on potential and task-level variation: QJE, ILO — they do not determine the values in this scenario.
Estimate based on the values shown — initially populated with editable illustrative scenarios. Freed capacity does not automatically equal accounting savings. Validate assumptions with actual data and a pilot in your operation.
Potential net savings in this scenario: R$1,650 based on the values shown and subject to validation with actual data.
Videos
See SON.IA in action
Official videos from the SON.IA channel (in Portuguese, with auto-translated captions): meet the platform and see AI agents working in each industry.
Featured video
From conversation to action: meet the Operational AI platform
See how SON.IA connects context, knowledge, rules, configured actions, and human participation in one operational journey.
FAQ
Questions that come up before you buy
Still have a question?
Ask Sonia directly in the demo chat — or calculate how much your operation could save.
Evaluation · 7 days
Questions about the evaluation period?
Understand when the 7-day evaluation is available and when a guided demo is the more appropriate next step.
The evaluation becomes available after you select an eligible offer. You create your account and validate a first scenario for 7 days. Offers that require integrations, combinations or process design first move to a specialist-led demo.
A guided next step
Start with the right process. Evolve with context.
Share your scenario to receive an offer recommendation and follow the most appropriate next step: a 7-day evaluation when eligible, or a specialist-led demo when the context requires validation.
- Recommendation based on objective, volume and complexity
- 7-day evaluation only for eligible offers
- Demo for integrations, processes and governance
- Setup and implementation detailed in the commercial proposal